According to Porter (2004) the key attributes can be summarized as the Five Ps of Virtual Communities. They are described as below:
1- Purpose (Content of Interaction): This attribute describes the specific focus of discourse, or focal content of communication, among community members.
2- Place (Extent of Technology Mediation of Interaction) : This attribute defines the location of interaction, where interaction occurs either completely virtually or only partially virtually.
3- Platform (Design of Interaction) : This attribute refers to the technical design of interaction in the virtual community, where designs enable synchronous communication, asynchronous communication or both.
4- Population (Pattern of Interaction) : This attribute refers to the pattern of interaction among community members as described by group structure (e.g. small group or network) and type of social ties (e.g. strong, weak, stressful).
5- Profit Model (Return on Interaction) : This attribute refers to whether a community creates tangible economic value where value is defined as revenue-generation.
Porter, C., E. (2004) A Typology of Virtual Communities: A Multi-Disciplinary Foundation forFuture Research. Journal of Computer-Mediated Communication, 10(3).
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